👋🏽 Hey, I'm Alex

I am a user experience & interface designer based in Adelaide, Australia. I’ve spent the last decade helping companies design software experiences and products. I have a strong interest in healthcare and I am passionate about improving peoples lives through design.

A little more about me.

I live with my wife, Rach, and Bernese Mountain Dog, Paddington (Paddy). Rach is a marketer and a talented graphic designer. We will have been married for 4 years (time flies) at the end of January this year (2020). Rach runs a small design studio where she sells printable event stationery.

On our wedding day in 2016

Paddington is our 2-year-old Bernese Mountain Dog. He is big (60kg-ish), fluffy and has a personality that leaves us either laughing or shaking our heads 100% of the time. I am lucky enough to work from home so he is great company and entertainment for those on the other end of video calls.

Paddington, our 2-year-old Bernese Mountain Dog

“So how did you become a designer?”

I’ve lost track of the number of times people have asked me this question. And it’s fair enough… I studied Sports Science and have a masters degree in Physiotherapy so I can understand why my occupation surprises some.

I first became interested in software when I was in England in 2010. I was over there for 9 months playing cricket which was a great physical discipline but I needed another challenge to keep my brain active. I had a lot of time on my hands (between games and going to the gym), so I picked up my laptop and learned how to make websites. It didn’t take long before this newfound interest quickly evolved into a love for design.

While I moved away from playing sport, I am still an avid sports fan and I credit sport with instilling the values and work ethic I have today (as well as my parents who are incredible people who taught me to work hard and treat people well). But most of all, I think sport taught me to love working in a team and what a team can achieve when they are on the same page, working towards a common goal.

I’ve spent the majority of the past decade working on software products within healthcare. Healthcare is a challenging industry, paper systems are still the norm and the adoption of technology is slow. My hope is that I can play a small part in improving health technology for both patients and clinicians.

I currently work as a product designer for Five Good Friends which is developing a new model for home healthcare. I am also a partner and the design lead at Dip, a software studio.


My aim for this blog is to share with you a bit about me, my interests and the things I’m learning as a designer.

Get in touch

I’d love to hear from you, the best place to connect is on twitter or via and email.